Swensen, Pelé, and the Blockchain

Abstract

In this article, the authors provide a non-technical discussion about the cryptocurrency market, initial coin offerings (ICOs), the fundamental impact blockchain technology may have on a range of market segments, and the structural mechanisms with which companies create value and facilitate value exchange with their consumers. Furthermore, the authors highlight how the combination of blockchain technology, low-cost cloud computing offerings, machine learning, artificial intelligence (AI), and so forth, are changing the way market participants create, distribute, and exchange value. The combination of these technologies is and will continue to be the fundamental force driving the transformation of commerce globally.