RT Journal Article SR Electronic T1 Swensen, Pelé, and the Blockchain JF The Journal of Alternative Investments FD Institutional Investor Journals SP 95 OP 103 DO 10.3905/jai.2019.21.4.095 VO 21 IS 4 A1 Jose Arrieta A1 Jim Kyung-Soo Liew YR 2019 UL https://pm-research.com/content/21/4/95.abstract AB In this article, the authors provide a non-technical discussion about the cryptocurrency market, initial coin offerings (ICOs), the fundamental impact blockchain technology may have on a range of market segments, and the structural mechanisms with which companies create value and facilitate value exchange with their consumers. Furthermore, the authors highlight how the combination of blockchain technology, low-cost cloud computing offerings, machine learning, artificial intelligence (AI), and so forth, are changing the way market participants create, distribute, and exchange value. The combination of these technologies is and will continue to be the fundamental force driving the transformation of commerce globally.TOPICS: Currency, big data/machine learning