User profiles for Enrique ter Horst
 | Enrique ter HorstAssociate Professor in Finance, Universidad de los Andes (Uniandes) Verified email at uniandes.edu.co Cited by 781 |
Spreading the word: How customer experience in a traditional retail setting influences consumer traditional and electronic word-of-mouth intention
The study of customer experience has gained substantial importance in the consumer
behavior field because of how it impacts the development of long-term relationships with …
behavior field because of how it impacts the development of long-term relationships with …
[HTML][HTML] A network analysis of research productivity by country, discipline, and wealth
Introduction Research productivity has been linked to a country’s intellectual and economic
wealth. Further analysis is needed to assess the association between the distribution of …
wealth. Further analysis is needed to assess the association between the distribution of …
Bayesian dynamic density estimation
A Rodriguez, E Ter Horst - 2008 - projecteuclid.org
Empirical distributions in finance and economics might show heavy tails, volatility clustering,
varying mean returns and multimodality as part of their features. However, most statistical …
varying mean returns and multimodality as part of their features. However, most statistical …
Customer behavior in electronic commerce: a Bayesian approach
Online shopping has increasingly replaced traditional retail shopping, as a large number of
consumers have adopted it on a global scale. However, while it is well established in …
consumers have adopted it on a global scale. However, while it is well established in …
A sprinkle of emotions vs a pinch of crossmodality: Towards globally meaningful sonic seasoning strategies for enhanced multisensory tasting experiences
We report a study designed to determine the most efficient means of pursuing sonic seasoning
in international marketing. For the first time, music chosen to trigger specific emotional …
in international marketing. For the first time, music chosen to trigger specific emotional …
A Bayesian examination of the relationship of internal and external touchpoints in the customer experience process across various service environments
Customer experience (CX) is an aggregate of consumer touch points that can be brand-owned
(completely controlled by the firm), partner-owned (collectively controlled by the firm and …
(completely controlled by the firm), partner-owned (collectively controlled by the firm and …
[HTML][HTML] Blending emotions and cross-modality in sonic seasoning: Towards greater applicability in the design of multisensory food experiences
Sonic seasoning refers to the way in which music can influence multisensory tasting
experiences. To date, the majority of the research on sonic seasoning has been conducted in …
experiences. To date, the majority of the research on sonic seasoning has been conducted in …
[HTML][HTML] Branding in the eye of the storm: the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country
The purpose of this study is to determine how consumer perceptions of brand ethical
behavior can affect their commitment to brands during turbulent times. A study of the effects of …
behavior can affect their commitment to brands during turbulent times. A study of the effects of …
A 2020 perspective on “Spreading the word: How customer experience in a traditional retail setting influences consumer traditional and electronic word-of-mouth …
The convergence of the brick and mortar and online worlds is now more prominent than ever.
It is becoming increasingly difficult to operate exclusively in one of these two environments. …
It is becoming increasingly difficult to operate exclusively in one of these two environments. …
Stochastic volatility models including open, close, high and low prices
Mounting empirical evidence suggests that the observed extreme prices within a trading
period can provide valuable information about the volatility of the process within that period. In …
period can provide valuable information about the volatility of the process within that period. In …