The notion of dynamic capabilities complements the premise of the resource‐based view of
the firm, and has injected new vigour into empirical research in the last decade. Nonetheless…

The role of organisational innovativeness, or innovative capability, in attaining competitive
advantage has been widely discussed. Most research examines innovation activities and their …

… that IM is defined either in the GroÈnroos' sense, but suitably modified by incorporating
interfunctional co-ordination and strategic dimension, or the definition of Rafiq and Ahmed is …

Notes that many companies pay “lip service” to the idea of innovation and stresses that
becoming innovative requires an organisational culture which nurtures innovation and is …

This paper examines the integration of the human and technological aspects of innovation
management by modelling the innovation stimulus – innovation capacity relationship in …

This commentary discusses the key issues and challenges that face internal marketing research
and for the future development of the concept and philosophy. Issues addressed include…

… Sasser and Arbeit go even further and contend that internal marketing holds that personnel
is the first market of a service company (Sasser and Arbeit, p. 61). In the quest for satisfied …

… to learn Argyris and Schon, 1978, p. 16): Organisational learning occurs when individuals …
of a learning organisation De Geus, 1998, p. 71). Organisational learning should be where the …

… Also the value of the F ratio of 49.93 (p=0.0005) indicates that it is safe to accept H1, that
there is significant linear relationship between IM mix elements and business performance. …

McCarthy′ s 4Ps mix has increasingly come under attack with the result that different
marketing mixes have been put forward for different marketing contexts. Contends that the …